Experimental psychologist Petter Johansson researches choice blindness — a phenomenon where we convince ourselves that we’re getting what we want, even when we’re not. In an eye-opening talk, he shares experiments (designed in collaboration with magicians!) that aim to answer the question: Why do we do what we do? The findings have big implications for the nature of self-knowledge and how we react in the face of manipulation. You may not know yourself as well as you think you do. Petter Johansson and his research group study self-knowledge and attitude change using methods ranging from questionnaires to close-up card magic. To see his Ted Talk, click here.